Product market cyclicality exerts a powerful influence on a car Essay - 1

Product market cyclicality exerts a powerful influence on a car assembler's sales, value added, cash flow and profit performanc - Essay Example Marketing strategies are guided by the product life cycle stages. This is because as a product moves through its life cycle, competition, pricing, distribution, promotion, and market information strategies need periodic evaluations and alterations. The life cycle of a product begins prior to the product’s entry to the market. It involves the introduction, growth, maturity, and decline phases. 1. Introductory phase. This phase begins when a product is introduced in to the market for the first time. Initial sales for a product are usually rather small, and a high percentage of products characterise this phase. The product however receives approval from its producers followed by purchases from early adopters. â€Å"Satisfaction, reinforced by marketing communication, leads to repurchasing and, as soon as sales increase further, the product exits this phase† (Cant, Strydom, Jooste, and Du Plessis, 2006, p.242). 2. Growth phase. During this phase, sales in the target market grow mainly as a result of purchases by many early consumers, and increase in repurchasing. Greater force is impacted to the demand for the product, as competitors with similar products enter the target market. 3. Maturity phase. This phase is characterised by levelling of a product’s sales growth and demand. Additional competitors with similar products enter the target market. ... 4. Decline phase. During this phase, a rapid decline is experienced in sales and the target market. As a result of this, marketers may exclude some products from the product line, to remove products that do not earn profits. The product life cycle is very significant since it helps in the development of new products. This is because through a developed product, management is able to gain knowledge on how to develop a new product, or improve an existing product. It also helps in profit prediction, since the amount of profits depends on the amount of turnover. Therefore’ â€Å"the management can well predict the firm’s profits in different stages of the life-cycle of the product† (Bose, 2010, p.70). With good knowledge of the product life cycle, it is possible to prepare marketing programmes. This is necessary in order to highlight the different policies, procedures, and strategies needed to be applied at the different phases of a product life cycle. Influence of t he Product Market Cycle on Car Assembler’s Sales Sales and profitability of cars just like other products vary at every phase of their life cycle. By being aware about the market cycle of cars, car assemblers are able to take better advantage of their market positions on motor vehicle sales. Good knowledge of the car life cycles provides crucial indicators to car assemblers on when to launch new cars, when to move to new markets, and when to diversify their car models. This is because through the car life cycle, car assemblers are able to analyse categories of cars, their forms, brands and models. In recent times, there has been a move towards the manufacture and assembly of environmental friendly vehicles. Such vehicles have very little impact on the environment and are

The case of the aids patient with Pneumonia Essay

The case of the aids patient with Pneumonia - Essay Example HIV attacks any cell with this binding structure. The white blood cells or T cells of the immune system, which coordinate disease-fighting mechanisms, are especially vulnerable to HIV attack. Of these certain T cells known as CD4 cells are most vulnerable. While infecting a CD4 cell, the HIV utilizes the genetic tools within the cell to replicate itself and then leaves the cell, destroying it in the process. Medical treatment cannot eradicate HIV once it has integrated into human cells. Reduction in the number of CD4 cells exposes a person to all infections as these cells assist other types of immune cells to respond to invading organisms. There are about a1, 000 CD4 cells per micro liter of blood in an average healthy person. The HIV destroys CD4 cells over a period of time, diminishing the cells' protective ability and weakening the immune system. The infected person becomes exposed to nearly 26 infections and rare cancers, which take advantage of the weakened immune defenses to cause disease when this density reduces to 200 cells per micro liter of blood (AIDS). Retroviruses were known as RNA tumor viruses as they have RNA and not DNA, genomes. These were known to cause certain cancers in animals. Howard Temin, in the middle of the twentieth century, studied them and discovered the genetic-like stability of the uncontrolled cell growth caused by these viruses. He proposed the provirus hypothesis, in which RNA tumor viruses cause permanent alterations to cells by integrating into host chromosomes, by virion RNAs which first convert into DNAs and then become integrated (Reverse Transcriptase). HIV infection occurs when a person comes into contact with blood, semen, vaginal secretions or breast milk infected with this virus. It is acquired by having sexual relations with an infected person, using hypodermic needles or by the pricking with an infected needle and by the transfer of the virus from an infected mother to her baby during pregnancy, childbirth, or breast-feeding (AIDS). Jerry is suffering from PCP, a kind of pneumonia caused by Pneumocystis carinii (p. carinii). This afflicts People with weak immune systems. It's the most common serious infection in people with advanced HIV disease in the United States. (Pneumocystis carinii Pneumonia (PCP) and HIV). "Pneumocystis pneumonia is caused by P. carinii, a fungus formerly considered to be a protozoan. Its fungal classification is based in part on 16S ribosomal RNA similarities to fungi, particularly ascomycetes, with spore cases. Its staining with the Gomori methenamine silver stain for fungi also supports its new class ification"(Warnock. 1999). Hence the blood cultures will be negative for bacteria and antibiotics will be of no avail. Surgeons are at the greatest risk of contact with patients' blood and body fluids. Hence, breaches in gloving material are to be avoided. In a study it was found that 17.4% of the surgeons had skin abrasions. 32glove perforations were observed, of which 22were in the outer glove and 10in the inner glove. Only four outer glove perforations had matching inner glove perforations, thus indicating that in 82% of cases when the outer glove is perforated the inner glove will protect the surgeon's hand from contamination. It is recommended that double gloves are used routinely in all surgical procedures in view of the significantly higher protection it